{"id":221,"date":"2015-08-10T16:58:00","date_gmt":"2015-08-10T16:58:00","guid":{"rendered":"http:\/\/www.dwelldone.fi\/?p=221"},"modified":"2015-08-11T15:36:27","modified_gmt":"2015-08-11T15:36:27","slug":"recent-buy-diageo-plc","status":"publish","type":"post","link":"https:\/\/www.dwelldone.fi\/?p=221","title":{"rendered":"Recent Buy: Diageo Plc"},"content":{"rendered":"<p>There was a significant hole in my portfolio which has been waiting to be filled up. Some are expecting a major market correction and the economy is in shaky grounds in many markets. To me it sounds like perfect time to start a position in alcohol sector. Gotta love the vice stocks &#8211; there aren&#8217;t many better businesses than legalised \u00a0drugs. So I went ahead and started a position in <strong>Diageo (NYSE:DEO)<\/strong> with a purchase of <strong>20 shares for 113,76 USD per share<\/strong>.<\/p>\n<p>Alcohol is a sector which is heavily consolidated for few major players. Diageo is one of the big dogs controlling brands such as Guinness, Smirnoff, Bayley&#8217;s, Johnnie Walker and bunch of local brands. They are a global company \u00a0operating in every geographical region. Together with major trends such as increasing population and middle class, it should provide a natural growth drivers for the years to come.\u00a0Currently they are paying a dividend in the neighbourhood of 3,45 USD (being a UK based company they report in GBP so the USD dividend depends on the exchange at the time of the payment) which translates to a yield of 3%. That&#8217;s quite normal and appears to be sustainable as the payout ratio is below 55%.<\/p>\n<p>At the time purchase the share price was down because of this:\u00a0<a href=\"http:\/\/finance.yahoo.com\/news\/gpm-announces-investigation-diageo-plc-173200402.html\" target=\"_blank\">http:\/\/finance.yahoo.com\/news\/gpm-announces-investigation-diageo-plc-173200402.html<\/a>. In long term I view such hiccups, whether or not they are true, as random noise.<\/p>\n<p>Links:<\/p>\n<ul>\n<li><a href=\"http:\/\/finance.yahoo.com\/q\/ks?s=DEO\" target=\"_blank\">DEO Key Statistics in Yahoo Finance<\/a><\/li>\n<li><a href=\"http:\/\/www.diageo.com\/en-row\/investor\/shareholderservices\/adrshares\/Pages\/dividend-information.aspx\" target=\"_blank\">Diageo.com Dividend Information<\/a><\/li>\n<li><a href=\"http:\/\/www.diageo.com\/en-row\/ourbusiness\/ourregions\/Pages\/default.aspx\" target=\"_blank\">Diageo.com Business Overview<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>There was a significant hole in my portfolio which has been waiting to be filled up. Some are expecting a major market correction and the economy is in shaky grounds in many markets. To me it sounds like perfect time to start a position in alcohol sector. Gotta love the vice stocks &#8211; there aren&#8217;t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-221","post","type-post","status-publish","format-standard","hentry","category-investments"],"_links":{"self":[{"href":"https:\/\/www.dwelldone.fi\/index.php?rest_route=\/wp\/v2\/posts\/221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dwelldone.fi\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dwelldone.fi\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dwelldone.fi\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dwelldone.fi\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=221"}],"version-history":[{"count":4,"href":"https:\/\/www.dwelldone.fi\/index.php?rest_route=\/wp\/v2\/posts\/221\/revisions"}],"predecessor-version":[{"id":226,"href":"https:\/\/www.dwelldone.fi\/index.php?rest_route=\/wp\/v2\/posts\/221\/revisions\/226"}],"wp:attachment":[{"href":"https:\/\/www.dwelldone.fi\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dwelldone.fi\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dwelldone.fi\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}