Recent Buy: Hennes & Mauritz AB (B Series)

Official purchase of the month. Hennes & Mauritz has been in and out of my broader watch list. It has always had plenty going for it. Yet it never really has fit the bill for me. In general I like established global top brands which are able to generate plenty of cash year after year. However some business areas have been problematic for me. Clothing and fashion is one of them. Airlines and carmakers are also in the same list.

Now things changed a little bit as I opened a small position in Hennes & Mauritz with a purchase of 30 shares for 295,30 SEK per share. The real tipping point this time was the insider activity. I’ll consider doubling the position next month. One benefit is that this is the first position that will produce distributions in SEK (my other Swedish positions are actually double listed in Helsinki and therefore the distributions are automatically converted to EUR). I generally prefer to have income in multiple currencies and SEK will be the fourth following EUR, USD and NOK.

Links: H&M Investor RelationsInsider activity: Stefan Persson